He said brands are going to brief more and more for a Generative AI ready brand library rather than ads. He said creative people aided by this technology would be spending a lot more time being ...

Over 80% of social media advertisers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads. If Instagram isn ...

Andy Clough and Rich McGrann, joint executive creative directors at Neverland, share three great ads they admire but had nothing to do with.

But if it’s a story of an inspirational creative journey that you crave, your best bet is to turn to our interview with Daniel Kwan, one half of The Daniels, the directing duo behind the Oscar-winning ...

Summary: Google has just posted a new stop-motion Pixel ad that shows off the new Gemini Live with Video feature. The ...

Heath Media helped a UK company drive rapid growth by embracing creative testing, strategic segmentation, and campaign ...