He said brands are going to brief more and more for a Generative AI ready brand library rather than ads. He said creative people aided by this technology would be spending a lot more time being ...

Summary: Google has just posted a new stop-motion Pixel ad that shows off the new Gemini Live with Video feature. The ...

In a digital world saturated with marketing messages, it turns out that trust still holds the key — and for Indian consumers, ...

Over 80% of social media advertisers use multiple tactics to combat diminishing returns, with more than half expanding into additional digital channels beyond social media ads. If Instagram isn ...

Heath Media helped a UK company drive rapid growth by embracing creative testing, strategic segmentation, and campaign ...

Created by agency Ogilvy, "The Nice Guys" promotes Sanpellegrino's Ciao!, a line of flavored sparkling waters launched in February. The ads with the Sopranos duo are a fresh direc ...

Similarly, JCDecaux’s global creative benchmarking study found that 70% of outdoor ads fail to move the needle, reinforcing the need for better creative execution. This isn’t just money down ...