What Burger King’s New Logo Says About Its Strategy Burger King revealed its first total rebrand in over 20 years as it looks to win back sales from rivals like McDonald’s and Wendy’s.

Burger King has long encouraged personalization with its “Have It Your Way” slogan, and this latest release shows they’re listening to their customers more than ever. Steakhouse Bacon ...

So you should expect to see more Whopper innovation in 2025," he added. Burger King has long used the slogan "Have it Your ...