Robert Ehrlich arrived with a crew of three men and a list of demands for Sea Cliff officials — including requiring his own office space and the resignation of all current employees.

Pirate's Booty founder Robert Ehrlich caused a stir in Sea Cliff, NY, by claiming to be mayor before the election.

Robert Ehrlich claims that he had used a little-known state law, the Citizen Empowerment Act, to form what he calls the "Incorporated Village of Sea Cliff Residents."

He’s trying to pillage the village. The creator of popular cheese-buff brand Pirate’s Booty is staging an “attempted coup” of a Long Island village — as residents speculate he’s trying to get back at them due to a longstanding beef.

Snack king Robert Ehrlich is a write-in candidate for his tiny village of Sea Cliff — and officials aren’t having it