Yo-kai Watch developer Level-5 has locked down a deal to help bring its phenomenally popular 3DS games are coming to English-speaking audiences. Yo-kai Watch is incredibly popular in Japan.

Pokémon owes much of its success to a multitiered marketing approach, and Yo-kai Watch emulates that model with its own games, toys, and animation projects And it’s working: The hit animated ...

Nintendo on Friday is bringing "Yo-kai Watch," a beloved Japanese creature-hunting franchise to has generated billions in sales, to North America. Sound familiar?

Yo-Kai Watch has an array of strange and cute characters to collect, a massive following in Japan, and arrives in the U.S. complete with its own anime series. So far, so Pokémon.

Yo-Kai Watch will rollout a full selection of toys, from medals that can be used with the 3DS game as well as a physical version of the watch and a mobile app.

Yo-Kai Watch is the latest in a string of hits from Japanese publisher Level-5. In most cases like this, a game might be designed first, with tie-in products licensed to different companies later.

Popular at home and abroad Originally released in 2013, last year Yo-Kai Watch’s popularity soared. A sequel topped the charts and toys flew off the shelves.

Popular at home and abroad Originally released in 2013, last year Yo-Kai Watch’s popularity soared. A sequel topped the charts and toys flew off the shelves.

Yo-Kai Watch got a substantial merchandise boost at New York Toy Fair this week. A new season 2 Yo-Kai Watch with projection feature, accessory watch domes and trading card game ensure s fans have ...

Yo-Kai Watch heads to San Diego Comic-Con with shiny new toys We’re not kidding: They’re really shiny by Allegra Frank Jun 27, 2016, 5:00 AM PDT ...

To expand the Yo-kai brand, Hasbro will add new items to its YO-KAI WATCH line this fall. New toys include the YO-KAI WATCH MODEL ZERO, designed to look like the watch worn by Nate in Season 2 of ...