Writing a business plan doesn’t need to be a difficult process ... Once you’ve shared who your rivals are in the market, provide details on how you plan to stand out from them through your marketing ...

A written document describing the nature of the business, the sales and marketing strategy ... succinctly encapsulates your reason for writing the business plan. It tells the reader what you ...

And even with the best plan, a success story is doomed to failure if the writer doesn't know how to write success stories. A talented writer can make the difference between an effective success story ...

So the executive summary, or statement of purpose, should succinctly encapsulate your reason for writing the business plan. It needs ... or results from test marketing that have been conducted ...