Laura Briggs aspired to be a tenured professor but after marrying a Navy man, that option was out. She's been wildly ...

The realm of brand strategy is vast, encompassing a myriad of elements that work together to create, build, and maintain the perception of a brand in the minds of its intended audience. It is a plan ...

Medical supply sales differ from those in other sectors and require a careful marketing approach that respects the industry’s ...

Learn how to create a high-impact digital marketing strategy for IT companies to boost visibility, engagement, and lead ...

Business school didn't teach much about marketing strategy, but to succeed as a founder, you must continue to learn and evolve.

It’s no longer enough for marketing to support businesses; it must also drive it—and do so with the full force of data, ...

Richard Jonker, NETGEAR’s VP of marketing and business development, gives an exclusive interview to Cindy Davis, content ...

Warner Bros. Minecraft movie is shaping up to be quite the strange experience, but that's exactly what it wants to showcase.

Respondents say their top priorities in the coming year to improve the results of their B2B influencer marketing strategy are audience targeting/segmentation and performance/ROI measurement. Some 56% ...

Good content marketing prioritizes establishing trust, providing authentic insights, and tackling the challenges faced by ...