Midnight Originally published in print April 14, 2025 Erie, Pa.-– The sports industry within the past five years has seen ...

Everyone watches women's sports. Including Nike. The sportswear giant and TOGETHXR are partnering on a merchandise collection featuring the now ubiquitous slogan championing women's sports.

“Everyone Watches Women’s Sports,” while others wore the brand’s French version, made specifically for the 2024 Games, which reads, “Tout le Monde Regarde le Sport Féminin.” The brand ...

ICYDK, the shirt went viral because it pushed back against the common argument from skeptics trying to downplay the rise of women's sports. Togethxr started making merch with the slogan in 2023 ...