Imagine not seeing that familiar WWF attitude-style logo in the corner of your screen, or on the back of your t-shirt. Imagine logging on to WWF.com and instead of seeing Austin, Angle ...

The Rock, of course, is the modern-day symbol of the WWF's success, much as Hulk Hogan was in the boom years of the 80s -- Steve Austin may have carried the Federation out of the dark mid-90s ...