Viral content isn’t about immediate conversion or pushing sales messages. Its primary function is to create awareness and ...

In a day when everything and everyone wants to go viral, the public relations industry is tasked with trying to discover what makes something go viral, and if there is a winning formula ...

An curved arrow pointing right. Burger King devised a brilliant marketing strategy — putting their mascot next to celebrities at highly publicized events. The results — their mascot went viral.

If you got a real fright back in 2023 during the promotional run for Scream 6, you won't have to worry too much about that this time around.

Eagerly anticipated horror sequel Smile 2 is nearly upon us, but the film has probably already caught your attention online thanks to some neat viral marketing. With the movie following the story ...

One year after Miami Beach launched a viral marketing campaign about the city’s desire to “break up” with spring break, ...

Capitol Records has appointed Brian “Busy” Dackowski as Executive Vice President/Head of Pop/Rock Digital Marketing at the label. In his new role, Dackowski will oversee the creation and execution of ...

A new viral music video from the soundtrack of Deadpool 2 has taken fans by surprise with an unlikely star: Celine Dion. Shaw's Tavern is showing how local marketing can be as easy as following ...