The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...

The value proposition isn't just changeable; it's as dynamic as a world currency. As innovative, novel solutions become tried-and-true commodities, they start to lose their scarcity. And once they ...

It turned out that there are lessons in this for B2B marketing too ... This is how you craft a compelling value proposition that goes beyond features and shows the real difference your product ...