Orla Murphy is co-founder of Seeblue, an ABM agency. She has over 20 years of B2B marketing expertise across the tech sector. Your value proposition is the concise way you articulate the value you ...

Follow these steps to generate high-value content ideas for your customers’ needs and wants. Step 1: Become the customer. Download the template and walk through these steps:. Customer segment ...

If you want to perfect your B2B value prop, it’s really helpful to have a time machine. Just imagine it. After any lost opportunity, you could get into your time machine and revisit the exact moment ...

Here are five signs that could indicate a weakness in your value proposition and some high-converting B2B sales techniques to combat them.

Discover real-world Account Based Marketing (ABM) and Demand Generation insights to help drive your B2B success. Explore our expert-led resources and best practices for targeting high-value accounts, ...

In reality, getting a value proposition right requires some focused thinking and structured analysis, some of which I’ll preview here. Given my particular background, much of what I recommend ...

A 2009 survey of 9,000 decision makers in B2B companies found that 86% of the "unique benefits" touted by vendors were not perceived as unique or having enough impact to create preference..

The value proposition canvas, on the other hand, dives deeper into understanding the specific consumer segment’s requirements and concerns and how the product or service addresses them.

As B2B offerings become more commoditized, the subjective, sometimes quite personal considerations of business customers are increasingly important in purchases. To discover what matters most to ...