You'd think it'd be simple for companies to explain what they do — and yet, it's surprisingly tricky! From my experience ...

The Value Proposition Canvas is a tool designed to help businesses create value for their customers. Typically, this relates to products or services. However, I have found the framework incredibly ...

A unique selling proposition (USP) is the defining feature of a brand that compels consumers to buy or switch from their existing preferences. There are nine different types of USPs, as outlined ...