Toys R Us Studios recently dropped the first episodes of Geoffrey’s World Tour, short films about Geoffrey visiting 10 cities, on YouTube, and it already has its first deal with an entertainment ...

On Monday, Toys "R" Us announced that it had partnered with an ad agency called Native Foreign to create what it calls "the first-ever brand film using OpenAI's new text-to-video tool, Sora ...

Revived retailer Toys ‘R’ Us is the first brand to use Sora, OpenAI ’s highly anticipated text-to-video tool, for its advertising — and the one-minute spot it debuted at a conference in ...

Toys & Games, Attic Salt, NIQUEA.D, Snoozimals and Kobioto. WHP Global acquired Toys R Us from Tru Kids Inc. in 2021. Tru Kids bought the brand in a 2018 liquidation sale.

Toys “R” Us animated its iconic giraffe using AI—and people are upset ‘Shame on Toys “R” Us for contributing to this madness…’ Mikael Thalen Updated on June 17 2025 8:51 am CDT ...

The Toys “R” Us AI-generated brand film represents a bold step into a new frontier of marketing, one where the lines between human creativity and artificial intelligence are increasingly blurred.

Its current flagship two-level store is at the American Dream mega-mall in New Jersey. This huge Toys R Us includes experiences for kids such as a two-story slide, a café, and an ice cream shop.

Private equity vultures made Toys ‘R’ Us go bankrupt in 2017. All its U.S. stores closed in 2021. But the zombie brand is still around thanks to a licensing deal with Macy’s. Now it’s ...