Nevertheless, these days, the concept of marketing mix has greatly evolved to include some other ‘Ps’ as well like people, positioning, packaging and politics. Overview of the 4Ps of marketing ...

Good news and bad news from Lizette Williams, Multicultural Marketing Leader/North America at Kimberly-Clark Corp. "Over the past two years, total-market [advertising] has completely taken off," she ...

When budgets tighten under economic pressure, strategic marketers turn constraints into competitive advantages. The post How ...