TODAY is April Fool’s Day and already people around the world are falling for pranks and tricks. From major corporations, ...

Fast food lovers will be surprised to see what their favorites were like when they opened, and how they grew. From McDonald's ...

Fool's Day has arrived, and with it comes the annual spectacle of brands, publishers, and pranksters pulling out all the ...

From accessories that pair perfectly with brands to spoof announcements and the inevitable slew of out-there NPD, there's no ...