某种意义上而言,小红书正在出海领域开启一场哥伦布式的探险之旅,此行的目标,是去抢“TikTok们”的人头。 这家在国内困于“种草”,摸爬滚打十几年,至今未成功实现商业化闭环的内容社区,再一次决定出海,去抢一个早已群狼环伺,且危机四伏的市场。
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也因此,重回北美的TikTok,正比以往更快速地加紧了商业布局。继今年初TikTok美国电商定下200%的增长目标后,近日TikTok再传新动作——正计划在美国拓展本地生活业务,包括餐饮、旅游等线下领域,并且已经开始招募相关人员。
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