After Woods’s immortal moment on Augusta's 16th hole in 2005, Nike developed a witty yet raw marketing campaign around it.

Woods’s tiger logo is a departure from the TW insignia ... filed a lawsuit Monday in Delaware court against golf equipment maker LA Golf Partners LLC, alleging the league is allowed to use ...

The latest Sun Day Red collection has been released and it is must-see golf fashion as Tiger Woods' brand picked the perfect time to honor Augusta National.

Elizabeth Nelson has written for The New Yorker, The Ringer, Pitchfork and others, and is a singer-songwriter for the ...

PGA Tour purses have ballooned to keep pace with LIV Golf's big-money backers and the ... but nearly every human being across the globe: Tiger Woods. Like Jordan, the Big Cat is a veteran on ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

McIlroy joined golf's exclusive list becoming just the second man in the last half century to win all four major ...

There are moments when Tiger Woods is testing products when his otherworldly feel and perception becomes apparent—like noticing a miniscule air bubble underneath a golf grip or subtle ...

Tiger Woods said he was ‘proud’ of Rory McIlroy after he won the Masters and completed the career Grand Slam in dramatic ...

As the golf world descends on Augusta National Golf Club for the 2025 Masters Tournament, The Athletic's writers have ...