Brands can no longer afford to shoot in the dark. It’s time to ditch guesswork and go data-deep with targeted strategies.

Better-for-you energy drink Celsius is not just an energy drink: it’s a premium lifestyle brand that’s continuing to gather ...

By promoting your brand through video, you can build deeper connections with your audience and succeed in today's highly ...

Next, dig into some generic information about the type of client you attract. What are the psychographics behind every kind of person? A married stay-at-home mother may have different concerns than a ...

Understanding demographics like age, income, and location enhances personalisation and relevance in marketing campaigns. Awareness of psychographics—attitudes and lifestyles—empowers brands to connect ...

John Solomon is an award-winning investigative journalist, author and digital media entrepreneur who serves as Chief Executive Officer and Editor in Chief of Just the News. Before founding Just the ...

Constructing a solid brand goes beyond attractive logo design and memorable taglines. The process of developing a robust brand means creating an authentic relationship with customers based on sincere ...

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Green Day officially has a date with the Hollywood Walk of Fame.The "American Idiot" trio will be honored with a star on May 1. The ceremony will take place out... Sleep Token will be releasing ...

The voice of Peggy Woolley, June Spencer stops recording.