Brands can no longer afford to shoot in the dark. It’s time to ditch guesswork and go data-deep with targeted strategies.

Over the past decade researchers have increasingly studied how 'relationship marketing' can improve customer loyalty and enhance organizational profits (Berry, 1995). At its core, relationship ...

I do not want to sound like a marketing practitioner, which I actually am not. Instead, I am just trying to articulate a principle that is often ignored or even forgotten. The two most used tools ...

Once synonymous with rare ingredients, artisanal methods or wellness-driven formulations, “premium” food today increasingly is defined by ease and immediacy, according to experts.

But the iPod doesn't care much about the demographics. Nope. Them demographics are fine, son... but what you really need are some sharp-shootin' psychographics as well. Big words, eh pardner? So let's ...

Choosing the right realistic voice for your TTS project isn't just a technical decision – it's a deeply human one. The voice ...