Marketing Mix Modeling (aka MMM) is a forecasting methodology used by marketers to assess the impact of various app marketing tactic scenarios on product sales. To build a Marketing Mix Model, ...

To develop specific skills to be a digital marketing expert, focus your training on individual tools. If you're building your skill set as a new college graduate, consider a more comprehensive ...

Investopedia / Paige McLaughlin Social media marketing (also known as digital marketing and e-marketing) is the use of social media—the platforms on which users build social networks and share ...

The field of marketing science has a rich history of modeling marketing phenomena using the disciplines of economics, statistics, operations research, and other related fields. Since it is roughly 50 ...

the book is designed to inspire fans to mix and match the tones to create one-of-a-kind grilled cheeses matched to their personal vision of perfection. While Borden's Grilled Cheese Swatch Books ...

Opinions expressed are those of the author. As influencer marketing rose to fame over the last decade, it's gone through several stages of maturity. Influencer marketing 1.0 was fairly simple and ...

It remains relatively early in McDonald’s race back to unified value. The chain in January launched its McValue Menu—a ...

The Mix teams up with the Kinda Funny gang to present some of the best indies around. Join us for The Mix + Kinda Funny Spring Showcase this Monday (3/17) at 9am PT to find your next favorite game!