Senbei are traditional Japanese rice crackers available in different flavors, including matcha. The crispy texture of senbei ...

Matcha and hojicha teas are similar in many ways, especially since they're the same tea plant. This makes their differences ...

Japanese culture, and scenic tea fields, sparking a worldwide fascination with the vibrant green powder. Coupled with a weak yen and relaxed travel restrictions, Japan saw a record-breaking 37 ...

Matcha has been a staple in Chinese and Japanese culture for centuries. But it has been only in the past decade or so that ...

Within this region, the mighty Japan Alps loom over thatched-roof villages, tea farms flourish ... been able to maintain much of its traditional culture. At the Ainokura Traditional Industries ...

Jintaro Yamamoto runs a 180-year-old tea farm, one of the oldest in Uji, Japan. We visited his farm to find out what makes ceremonial-grade matcha so exceptional? And why it's so expensive.

Got Tea, a leading matcha and bubble tea brand in India, has opened its first Bangalore cafe in HRBR Layout, Kalyan Nagar. Founded by three friends, the brand offers a curated menu with high-quality ...

Tenmoku ware was highly valued as "karamono" (fine products imported from China) among tea masters and members of the elite in Japan’s medieval times. The highlight of the exhibition is a ...

'The opening ceremony for the 2025-26 cultural exchange year with Japan and China was held on April 14 in Tokyo. Shown is a ...

MATSUSAKA, Mie Prefecture—A beverage company here said it has developed a tea that pairs well with sukiyaki cooked with luxury Matsusaka beef. Shinryoku Sabo, which specializes in deep-steamed ...