Sarvary, Miklos, and Anita Elberse. "Market Segmentation, Target Market Selection, and Positioning." Harvard Business School Background Note 506-019, September 2005. (Revised April 2006.) ...

Unlike the consumer market, segmentation of corporate target audiences is carried out less often—once every 2-3 years, which is usually enough to make adjustments based on demand changes. Write down ...

In gaming, engagement doesn’t end at the first install. More than 70% of buyers make repeat purchases, which highlights the long-term value of retaining players. With 3.32 billion active video game ...

Identifying the target market is the step following market segmentation, after which a positioning message is crafted. For ...