Marketing provides the bullet points, photos, and relevant information for each choice path. Marketing can also frame which content is a better fit for the intro, middle, climax, and resolution. It's ...

Together with the evolution of buying processes and consumer behavior, the way marketing and sales teams function has also undergone a massive shift. Today, the key to B2B success boils down to ...

According to Ivan Drury, director of insights at automotive research site Edmunds, cars assembled in the U.S. won't necessarily be safe from tariffs, due to manufacturers relying on foreign imports.