An important element of alignment comes in the form of quality content that Marketing equips Sales with and focuses on educating and engaging prospects and guiding them down the funnel. However, it's ...

Marketing can also frame which content is a better fit for the intro, middle, climax, and resolution. It's up to sales to decide which path to take when telling the story to make it more personal and ...

is the process of creating modules of content to be assembled in any way the user requires. It can be used for sales, marketing and patient communication materials, in print or digital form.

According to Ivan Drury, director of insights at automotive research site Edmunds, cars assembled in the U.S. won't necessarily be safe from tariffs, due to manufacturers relying on foreign imports.