Newsletter platforms for publishers compared: Substack versus the rest We compare costs and functionality of Substack, Ghost, Beehiiv and Kit. By Richard Headland Newsletter-powered publishers.

Substack is the latest to get in the game, announcing that it is introducing a TikTok-style video feed that creators can use to diversify their content, as first reported by TechCrunch.

Substack hopes to continue building on this momentum. According to the company, creators who’ve adopted video and/or audio have seen their revenue grow 2.5 times faster than those who haven’t.

Substack as a whole this month celebrated 5 million paid subscriptions — including 2 million to outlets that publish video — less than four months after it crossed the 4-million milestone.

Substack says that 82% of its top 250 revenue-generating creators have already integrated audio or video into their content, reflecting a growing emphasis on multimedia content.

Substack began this push after the social media landscape was thrown into flux as a result of the effective ban of TikTok in January that caused the popular Chinese-owned service to go offline for ...

Substack has launched the livestreaming tool with some of its major players including Bill Maher, Hunter Harris, Michael Easter, Jeff Tweedy, Emily Schuman, Katie Sturino, Grace Atwood, Dan Harris ...