A response like Astronomer's only works when marketing and company leadership has the structure move quickly, act with ...

Historical data shows that maintaining a higher share of voice than share of market is a key predictor of brand growth. Reducing advertising spend during economic uncertainty can have exponential ...

Convenience store Sheetz and Liquid Death partner for a stunt this week that will cut consumers' sandwiches in half with a ...

Last night, during the 97th Oscars ®, five major brands— Carnival Cruise Line, Kiehl’ s, L’ Oréal Paris, MNTN, and Samsung Galaxy— delivered a groundbreaking advertising stunt. The six ...

Shopping lists for some fans of The Ordinary looked a little different this weekend as the no-frills skincare brand went viral for selling cartons of eggs for $3.37 at two of its New York City ...

CHICAGO, July 10, 2025 /PRNewswire/ -- Whirlpool brand, a proud sponsor of the Premier Lacrosse League (PLL), is transforming the Chicago River into a floating arena to welcome PLL back to the ...