Nike is partnering with Togethxr, a startup co-founded by a group of women’s sports stars, to distribute Togethxr’s “Everyone Watches Women’s Sports” apparel, underscoring the demand for women’s ...

(U.S. Ski & Snowboard via AP) SUN VALLEY, Idaho (AP) — On race day, the U.S. ski team needs sleek and streamlined apparel. After the finish line, though, it’s time for some cool, comfortable and ...

SUN VALLEY, Idaho (AP) — U.S. Ski & Snowboard is partnering with retailer J.Crew to create a new line of lifestyle outfits that includes pullovers, loungewear, sweaters and cold-weather accessories.

Several years ago, while preparing for one of our brand management classes at Dhaka University, we searched for a suitable example of a brand that significantly contributes to a country's GDP.

Transformation is quietly afoot in the fashion world. This year, we’re seeing companies incorporate technology into their business models to help them scale and outdo the competition. In doing ...

Shares of Puma tumbled Wednesday, nearing a nine-year low, after the German sportswear group warned that geopolitical tensions and trade uncertainty would contribute to another year of weak growth.