Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...

For most of the past decade, Starbucks has held the coveted spot as the most valuable restaurant brand in the U.S. A large part of that is because while Starbucks is best known for its coffee, the ...

As Starbucks has seen its brand value drop suddenly, McDonald's has reclaimed its spot as the world's most valuable ...

The coffee chain is hiring the team behind Empower Delivery, the software company founded by Starbucks’ new chief development ...

McDonald’s is the world’s most valuable restaurant brand, according to Brand Finance, as previous incumbent Starbucks suffers ...

Consumer price sensitivity has hit brands unevenly, with Applebee’s and Starbucks suffering extended traffic declines while ...

Starbucks—in the throes of a major turnaround plan—brought on outside tech assistance to aid its comeback. The company ...

After a challenging 2024 that included four straight quarters of same-store sales declines, Starbucks is no longer the world’s most valuable restaurant brand, according to a new “Restaurants ...

McDonald’s has surpassed Starbucks to become the world’s most valuable restaurant brand, according to a report by global brand valuation consultancy Brand Finance. In 2025, the McDonald’s brand rose 7 ...