Since its inception in 1971, Starbucks has been known for its high-quality coffee, which has helped it become the most ...

The outlet will feature an exclusive menu with local-inspired items including a Yuan Yang Frappuccino and Coffee Bolo Bun, as ...

Since Brian Niccol took over as the CEO of Starbucks last fall, he has made a slew of moves to start bringing customers back ...

now requiring people order something from the menu to use the restroom or hang out in the store. All of these adjustments are part of the "Back to Starbucks" strategy, instituted by Brian Niccol ...

From downsizing its menus to changing its to-go cup packaging, Starbucks has ushered in a significant amount of updates this ...

The coffee giant has been making moves to rebrand their stores as classic coffeehouses for communities to “sit and stay.” ...

Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his ...

Starbucks faces declining same-store sales and economic headwinds impacting consumer spending. Read why SBUX stock is a Sell.

At Wednesday’s meeting of shareholders, new Starbucks CEO Brian Niccol announced the coffee giant would expand its in-store seating options ... he has simplified its menu by ditching low ...

Starbucks has become a well-known brand in the restaurant space. It has figured out a formula for selling what is essentially ...