Actively Black was introduced on Black Friday in 2020 as a direct-to-consumer brand. Fans include Dwyane Wade, Ludacris, Steph Curry — and now the Nigerian Olympic Committee.

Black Friday is symbolic of the beginning of holiday shopping season. As many as 130.7 million people planned to shop on Black Friday this year, according to data from the National Retail Federation.

According to a recent survey, small, local businesses made up 58% of holiday purchases, a significant portion compared to large chain retailers during BFCM in 2023.

PITTSBURGH (KDKA) -- On Small Business Saturday, it was a celebration of small businesses owned by Black moms in Pittsburgh. The organization Brown Mamas held a marketplace event for businesses ...