A tiny introduction before we start talking about these taglines: It is essential to respect the art of these phrases. When someone works on slogan writing, it is not as simple as finding attractive ...

Journal Editorial Report: The week's best and worst from Kim Strassel, Kyle Peterson, Allysia Finley and Dan Henninger. Photo: Rodin Eckenroth/Getty Images/U.S. Air Force/Reuters/Tim Warner/Getty ...