It was one of the nation’s biggest fashion retailers and Chloe Maxwell was its face, fronting the brand famous for its ...

True women empowerment in marketing lies in crafting authentic narratives beyond clichés, says Sterlite Power’s group CHRO, head of marketing and communication, and head of CSR.

Chinese carmaker BYD saw a surge in revenue last year, surpassing the $100 billion mark and beating rival Tesla as the ...

Promote Diversity and Inclusion: Diversity brings a range of perspectives that enrich policymaking. Inclusion fosters a sense of belonging and ensures that all Sri Lankans have a stake in their future ...

Making your mark on your landscape is ancient practice. Prehistoric cave art might have been made for ritual reasons; ...

In part two of State of the Nation, ad industry leaders lean into some of the most pressing issues of the day including: ...

Although the average smartphone user is likely familiar with in-app advertising from a consumer perspective, understanding the intricacies of displaying ads within apps can be quite challenging. In ...

On a more positive note, social identity theory suggests that sharing brand trainwrecks fosters feelings of belonging in ...

For almost a century, Guinness has produced some of the most best adverts of all time. From the whimsical zoo animals of the 1930s to the emotionally charged campaigns of the present day, the Irish ...

And Carney has only a few weeks before a federal election to present Canadians with a compelling strategy to achieve that goal.

Available in an array of different colours and styles, the high street is full of great examples. Take a look ... and T-shirt combination with this cute slogan tee from Omnes and some wide-leg ...

Their strategic consistency extends beyond visuals; Coca-Cola's advertising consistently promotes themes of happiness and connection ... We unconsciously take note when we notice the same logo, slogan ...