Effective product advertising is key to business growth. With various advertising methods available, entrepreneurs must choose the right direction for their products. Whether selling small or large ...

Why do specific phrases pop into our minds randomly? Why do we get stuck humming jingles when doing the dishes? What about catchphrases people connect with across the world? This is the domain of ...

HOLLYWOOD -- Ilon Specht is the brains behind what started as an ad campaign for a hair dye from L'Oreal Paris - but went on to become the company's iconic slogan, used now for more than 50 years ...

In-app advertising, IAA for short, plays a significant role in the mobile app ecosystem as one of the most common methods for app monetization, and it serves as a powerful tool for user acquisition ...

The precise words used to describe any given situation can have an enormous impact on its perception. Yet the power of language is often underestimated. Specifically, the immense, mind-changing force ...

Papa Johns launched a new platform called “Meet the Makers” dedicated to highlighting its team members and the quality of its ingredients, according to a press release. “Meet the Makers” includes ...

In the world of electric vehicles, there’s a Chinese company outdoing Elon Musk’s Tesla. And it’s just getting started. BYD, the Shenzhen-based Chinese EV champion, eclipsed Tesla in annual ...

It’s a bit of fun found on a popular T-shirt, how Londoners describe where they live. The fun also suggests London’s traditional strength and its weakness now as a city. “Halfway between ...

In part two of State of the Nation, ad industry leaders lean into some of the most pressing issues of the day including: ...

The Toronto Sun takes you straight to the heart of the action.

A profane blogger believes an innocent woman is being framed for murder. He’ll do anything to prove he’s right—and terrorize ...

For almost a century, Guinness has produced some of the most best adverts of all time. From the whimsical zoo animals of the 1930s to the emotionally charged campaigns of the present day, the Irish ...