Digital signage includes LCD, LED, plasma and front-projection displays to target audiences in shopping malls, airports and other venues. Digital signage is sometimes called the "fifth screen ...

It was the birth of the US shopping mall ... commanded a substantial amount of power over the mall’s developers and owners. As the main attraction, they were able to negotiate everything from signage ...

“Users can interact with signage that is placed throughout the store transforming a regular shopping trip into an adventure,” said Jeff Tate, category marketing manager at Walmart ...