Coca-Cola is bringing back its ‘Share a Coke’ campaign, which significantly boosted the brand’s sales when first launched and to this day is still quoted as one of the biggest personalised packaging ...

Marketing. Sen is a Consumer-Packaged Goods industry veteran with extensive experience in building brands to drive long-term brand equity, market share, and profitability. She has held various ...

The new campaign is basically “Share a Coke”+. The extras aren’t needed. For the first time in over a decade, Coca-Cola is ...