Coca-Cola is bringing back its ‘Share a Coke’ campaign, which significantly boosted the brand’s sales when first launched and to this day is still quoted as one of the biggest personalised packaging ...

Coca-Cola constantly churns out great financial results, but there’s no secret to its success other than consistent marketing ...

In her new role, Levzow will oversee all marketing, e-commerce, customer insight, loyalty and public relations activities for the company. Marcus Hotels & Resorts also announced the appointment of ...

Marketing. Sen is a Consumer-Packaged Goods industry veteran with extensive experience in building brands to drive long-term brand equity, market share, and profitability. She has held various ...

The new campaign is basically “Share a Coke”+. The extras aren’t needed. For the first time in over a decade, Coca-Cola is ...

The effort includes a QR code-powered digital hub and a digital experience that can help consumers create and share videos.