The 2025 high school cheer season wrapped up with a bang.

As a senior, varsity cheerleader Elise Pritchard has exemplified what it means to be a dedicated and driven leader at ...

Last summer, as Varsity Brands neared the final stages of its $4.75 billion acquisition by KKR, the cheerleading parent ... the president of Varsity Brands’ cheer subsidiary, Varsity Spirit ...

The powerhouse cheerleading organization ... founder of the National Cheer Safety Foundation — a group advocating for changes in the cheer industry and a critic of Varsity Spirit — said ...