Once trained, AI agents can impact a wide range of industries and business areas—among them, sales and marketing.

By implementing this four-phase approach to training, sales team leaders can ensure employees are always ready to deliver ...

Sales and Marketing are two of the terms that are commonly mistaken as the same thing, whereas these two are completely ...

Deceptive marketing exposed: YouTuber and self-proclaimed "scambaiter" "Ben Dover" investigates online ads falsely claiming to sell "handcrafted" leather bags by using buzzwords like "authentic" to ...

When you base decisions on facts not guesses, your campaigns become more effective. Here are 9 ways to turn your data into ...

In its most recent data, LIMRA reported that strong fourth quarter sales drove total new annualized premium to increase 4% in 2024 to $16.2 billion. It marked the fourth consecutive year of ...

The Chinese automotive giant BYD has significantly altered its marketing strategy in Europe following initial setbacks, such ...

Warmer weather means everyone is getting out more, including door-to-door salespeople. Better Business Bureau advises ...

Hypertherm Associates, a Hanover, N.H.-based manufacturer of industrial cutting systems and software, has appointed Jake ...

The trial-and-error approach aims to crack the code for effective influencer marketing that will appeal to rural consumers.