As the Safari Rally fever grips Kenya ... The rally’s return to the WRC calendar in 2021 has been a game-changer for the local hospitality industry, leading to infrastructure improvements ...

Historically, the Safari Rally has been an economic powerhouse, injecting billions into Kenya’s economy, notably contributing Sh38 billion in 2021 and drawing over 100,000 spectators.

He highlighted that the return of the Safari Rally to WRC status in 2021 has reignited national interest in rallying, providing a platform for young Kenyan drivers to showcase their skills.“ ...

The current deal between Safari Rally and the WRC ends in 2026 after the Promoter and government agreed to a one-year extension to the initial five-year contract that started in 2021. Earlier in ...