The director of BART dropped a Tweet this week that has ugly holiday sweater lovers swooning. It's here: BART's 2023 sweater, complete with blinking headlights and honking horns.

The sweaters are priced at $60 and are available in adult sizes S–4XL. It’s the third year in a row the transit agency has released a holiday sweater, and just like the last two years, they’re ...

BART’s holiday sweater has earned a cult-like status. Landon H. wears a sweater he won as runner-up in a competition for “most BART riders” at the Daily City station Oct. 31, 2022.

BART and the SFMTA are taking advantage of a “healthy appetite” for public-transit-agency-branded merchandise, with the latter following the former’s lead in selling an ugly holiday sweater.

The status of BART’s sweater underscores a rail network that has grown to be an essential and beloved part of the Bay Area since it first opened in 1972. Even as BART deals with one of the ...