On Monday, Ryanair – ordinarily better known for its ‘more bang for your buck’ service and marketing and media strategies - officially launched a subscriber service, the rather familiar ...

Does a subscriber model make sense? Jackie Sheehan, sales director with travel management company Frosch Ireland, believes so, and thinks Ryanair wouldn’t be making such a move unless it “had ...

Ryanair’s surprise launch of its “Prime” subscription last week isn’t a traditional loyalty program—it’s a paid membership model. For €79 annually (or £79 in the UK), travelers get reserved seats, ...

Ryanair has launched a £79 annual discount scheme that could help frequent flyers ... Alaska Airlines, Frontier Airlines and New Zealand’s Sound Air are among the other companies to have tested a ...