You have a 4K TV, and you want a 4K streaming stick, obviously; which should you buy? The 4K model, of course. Well, except, the Plus also does 4K. Okay, now you know this, here's

Price drives consumers to choose more affordable streaming devices like Roku over pricier options. Apple's premium Apple TV 4K doesn't provide enough value for a device used solely for watching TV. Roku dominates the streaming device market with consumer preference for budget-friendly options over pricier ones.

The devices, which compete with Amazon Fire TV Stick, are the Roku Streaming Stick and Roku Streaming Stick Plus. They're priced at $30 and $40, respectively.