Rockstar Energy Drink teamed up with an influential celebrity barber to cut through to its Hispanic target and boost consumer engagement in the US. As a challenger brand, Rockstar Energy Drink holds ...

while Rockstar contains 160 mg, albeit in a larger 17-ounce can. But what energy drink has the absolute most caffeine? Well, for a while, it was something called Redline Xtreme, but that's since ...

Boxing champion Tyson Fury is aiming to be a knockout with shoppers, taking on Red Bull and Monster with a new energy drink bearing his name. The brand, named Furocity, launched yesterday and is ...

and Rockstar Xdurance. Each of these packs a 300-milligram caffeine wallop per can. To put that in perspective, Red Bull, which is the best-selling energy drink in the U.S., contains a ...

Rockstar Energy is giving motocross racer Malcom Stewart his own documentary. Stewart has partnered with the PepsiCo energy drink brand since the 2022 season. Rockstar and PepsiCo Content Studio ...