Rockstar Energy Drink teamed up with an influential celebrity barber to cut through to its Hispanic target and boost consumer engagement in the US. As a challenger brand, Rockstar Energy Drink holds ...

Rockstar Energy is giving motocross racer Malcom Stewart his own documentary. Stewart has partnered with the PepsiCo energy drink brand since the 2022 season. Rockstar and PepsiCo Content Studio ...

This year, the Williams driver will get an extra boost. Block is joining the Rockstar Energy athlete lineup ahead of the 2025 ...