Mattel has unveiled a special-edition LeBron James Barbie - officially the brand's first-ever pro athlete Ken.

LeBron James, the iconic basketball player, has just added another milestone to his off-court legacy: he now has his own Barbie doll

LeBron James, one of the most iconic figures in modern sports, has made history once again - this time in the toy aisle. Mattel has announced the release of a new Barbie in Mr James' likeness, making him the first professional male athlete to be honoured as a Ken doll.

Move over Ken, LeBron James is the first male athlete to be part of the new “Kenbassador” line of "Barbie" dolls. James said partnering with Barbie was an opportunity to recognize the powerful impact of role models who instill confidence,

LeBron James has made history as the first male athlete to be featured in Mattel's "Kenbassador" series, with the release of a LeBron James Ken doll.

(NASDAQ: MAT) announced today that Barbie® is introducing a doll in the likeness of basketball legend, author, activist and philanthropist LeBron James. Barbie is te