This module seeks to provide you with advanced research skills, including the ability to select and use relevant resources effectively and to devise research questions appropriate for postgraduate ...

Edmondson, Amy C., and Tiona Zuzul. "Quantitative and Qualitative Methods in Organizational Research." In The Palgrave Encyclopedia of Strategic Management. Continuously updated edition, edited by Mie ...

is usually expressed as opinions includes descriptive information is gained using open-ended questions, eg ‘What do you like about the product and why?’ It provides a business with detailed ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

This course provides a broad introduction to carrying out qualitative research and how to apply qualitative methods to a range of contexts and study designs. We draw on the expertise within the ...

This course is available on the MSc in Gender, Media and Culture, MSc in Global Media and Communications (LSE and Fudan), MSc in Global Media and Communications (LSE and UCT), MSc in Global Media and ...

This course is compulsory on the MPhil/PhD in Data, Networks and Society and MPhil/PhD in Media and Communications. This course is not available as an outside option. This course is available for ...

Quantitative research is research measured in numbers and usually obtained through questionnaires. A questionnaire may ask if people prefer to watch Doctor Who or Sherlock. This will provide ...

Adner, Ron, Phanish Puranam, and Feng Zhu. "What Is Different About Digital Strategy? From Quantitative to Qualitative Change." Strategy Science 4, no. 4 (December 2019): 253–261.