considering laser teeth whitening, and even contemplating giving up my daily cup of coffee (which was much needed during wedding preparations), I landed on an ad for a purple toothpaste called ...

This is magic!! I can see results." Another gushed, "My teeth have never looked so white. The purple really does work! I was so nervous at first but I'll never go back." Someone urged, ...

This Hismile teeth-whitening gel went viral on social media. It uses an innovative purple formula to cancel out the yellow undertones to give you those pearly whites. The purple teeth whitener ...

“Hydrogen peroxide and carbamide peroxide are typically the two main whitening ingredients found in toothpaste,” cosmetic dentist Rich Lipari tells Bazaar. “Many whitening toothpastes in ...