Amanda's go-to shampoo RRP: £9.99 Boasting a true purple hue thanks to its salon-strength violet ... in the must-have product she relies on for defining her naturally curly hair. "Because I have ...

She was especially impressed by how well this purple shampoo neutralized the brassy tones in her hair and gave it a healthy sheen, almost as though she’d spritzed on one of our favorite shine ...

One product that I absolutely swear by for keeping my blonde hair free of yellow tones and soft-to-the-touch is the Bold Uniq Purple Hair Mask. This $30 mask is a quick fix for bleached ...

"Purple shampoo neutralises the yellow in blonde hair, leaving a creamy to ash result," explains leading colourist and celebrity favourite, Josh Wood. "This is because yellow and purple sit ...