Explore how real-world brands are using AI to understand their audiences, anticipate churn and personalize at scale.

Sunder Balasubramanian breaks down how Myntra Fwd is capturing Gen Z’s attention through trend-first marketing, subculture-driven storytelling, and more.

A new study funded by XFL cofounder and businesswoman Dany Garcia highlights a cohort of high-achieving women who feel unseen ...

The fashion industry has long been a key contributor to environmental degradation, but over recent years, there has been a notable shift. Consumers are increasingly seeking ways to make more ...

Frances Solá-Santiago is the Fashion Editor at InStyle covering style and culture. Prior to joining InStyle, she held roles at Refinery29 and People en Español. The power suit is getting a new ...

Shifting audience behaviours, event clashes and the rise of regional star power defined the Autumn/Winter 2025 season on social media. Who made the biggest impact, and what does it say about where the ...

Zoe is a business growth expert covering sustainable fashion & retail. The high street as we know it is on shaky ground. Once defined by affordable, accessible fashion, the middle market in ...

Discover a new crop of independent designers, artisanal brands, and emerging sustainable fashion labels that are showing mastery of Spring’s biggest trends.

Milan and Paris Fashion Week felt a lot quieter this season. Standing among other photographers, there were points in time where I wondered where all the usual fashion week guests were. It seemed like ...

Transformation is quietly afoot in the fashion world. This year, we’re seeing companies incorporate technology into their business models to help them scale and outdo the competition.

There are four main ways to segment your app audience – demographic, geographic, psychographic, and behavioral. To those, we’d add the less commonly used motivational and technographic segmentation ...